Krafton to become an AI-first company with $69.5 million investment

Krafton’s CEO, Kim Chang-an, announced that the publisher is shifting priorities to become an AI-first company. The company plans on investing approximately $69.5 million USD to build a GPU cluster, which will serve as the foundation for accelerating the implementation of agentic AI. 

Included within the official press release, Krafton plans on investing an additional approximately $20.8 million (30 billion KRW) annually beginning in 2026 to actively support its employees in directly utilizing and applying various AI tools to their work. Krafton will automate work, have an AI-centric HR, management systems, and workflows. There are plans for a full company-wide AI infrastructure. 

This shift within the company is said to expand the opportunities for its employees, thereby expanding the game production pipeline and the creation of new titles. 

“Krafton will expand growth opportunities of individual members through an AI-first strategy, expand player experience-oriented creative endeavors, and lead AI innovation throughout the games industry,” CEO Changhan Kim stated in the press release. The original quote is in Korean and has been machine translated. 

Krafton is a South Korean video game publisher that was founded in 2007, originally known as Bluehole Studio Inc. The publisher is best known for PUBG: Battlegrounds, Subnautica, Subnautica: Below Zero, and InZoi. InZoi is currently in early access and is scheduled to release in 2026.

More and more video game companies are dipping their toes into AI. Earlier this week, EA and Stability AI announced a partnership to integrate AI models into video game development.