After launch of $1,000 ROG Xbox Ally, Xbox president says next-gen console will be ‘very premium’
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Key points
- The president of Xbox stated that the next-generation console from Microsoft will be a “very premium, very high-end, curated experience”.
- Meanwhile, Microsoft’s first Xbox handhelds launched to lukewarm reviews.
- The ROG Xbox Ally and ROG Xbox Ally X, were released, priced at $599.99 and $999.99, respectively.
The president of Xbox, Sara Bond, stated that the next-generation console from Microsoft Gaming will be a “very premium, very high-end, curated experience” in a ROG Ally X hands-on interview with Mashable on Oct. 21, 2025.
“You’re starting to see some of the thinking that we have in this handheld, but I don’t want to give it all away,” said Bond, without further explanation on whether the “thinking” she was referring to involved the ability to access the PC version of the Xbox Store or other platforms like Steam, the Epic Games Store, and GOG, or whether it would be a portable device with accelerated features in a docked mode like the Nintendo Switch 2, or something else.
About a week ago, on Oct. 16, 2025, in collaboration with Asus, Microsoft launched its first Xbox handhelds to lukewarm reviews. The ROG Xbox Ally and ROG Xbox Ally X were released, priced at $599.99 and $999.99, respectively.
The interview comes on the heels of Bond’s statement confirming that Xbox is still working on the creation of the next generation of consoles.
