Tokyo Game Show Organizers Reveal Over Half of Japanese Studios Use AI

In a report published by Nikkei, the organizers of the Tokyo Game Show, the Computer Entertainment Supplier’s Association (CESA), revealed that 51% of Japanese game studios use AI or generative AI in the development of their games.

Going deeper into the statistics, the Nikkei revealed that the most common way AI is used is for the production of visuals, such as characters and videos. Some even use it for the generation of stories, text and supporting programming. 32% of the companies are using AI to help develop their own game engines.

The survey participants included big names in game development, such as Capcom and Sega.

A month ago, Google published a similar article in August, revealing that AI has been working alongside some of the game studios in the US. According to the report, 44% of developers who were asked are already using AI for asset or content optimization.

38% of them use AI for in-game coaching or automated tutorials, and a similar percentage use them for dynamic balancing and tuning of gameplay. Additionally, 33% of the developers use them for “real-time voice and audio enhancements.”

In the same report published by Nikkei, CESA also revealed that the average salaries of people in game development studios have increased compared to last year. For example, this year’s starting salary was ¥259,000, an increase of ¥23,000 from last year.