Supercell’s Mo.co Sees Rapid Decline In Downloads And In-App Purchase Revenue

Supercell’s Mo.co Sees Rapid Decline In Downloads And In-App Purchase Revenue
Mo.co characters. Source: YouTube/moco
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Key points
  1. Supercell’s mo.co is showing signs of decline a month after its release.
  2. Its current numbers put it as the studio’s lowest-earning game.
  3. Mo.co was released on March 18 for Android and iOS. Players interested in playing the game can only join by being invited.

A report by App2Top has revealed that Supercell’s latest offering, mo.co, is seeing a rapid decline in downloads and in-app purchases (IAP) a month after its release. Its current numbers make it the lowest-earning game in Supercell’s portfolio.

The folks over at App2Top used AppMagic to determine the IAP revenue mo.co is receiving. According to them, the game has earned $1.88 million in IAP after deduction of mobile store fees and taxes.

While this might seem high, the downloads and IAP revenue are currently on the decline. Mo.co was bringing home $95,600 per day and was being downloaded 342,000 times daily. After a month, it was down to $33,800 IAP revenue and 25,600 daily downloads.

This puts mo.co as the studio’s lowest-earning game. Supercell’s highest-earning game is Clash of Clans, which provides $1.05 million daily IAP revenue and is being downloaded 126,200 times per day. Squad Busters sits on top of mo.co in terms of revenue as the latter earns around $41,000 daily and is being downloaded 13,600 times per day.

Mo.co was released on March 18, however, players may only join the game through invites. It’s a monster-hunting game where players will defeat hordes of enemies with other players to earn rewards and improve their hunters. The game is available on Android and iOS.

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