Supercell’s mo.co Surpasses $1.2 Million Revenue Two Weeks After Quiet Release

mo.co, a monster-hunting mobile title released on March 19, recently surpassed $1.2 million in revenue – only two weeks after the game’s launch. The milestone was noted on Gaming on Phone, where they provided data regarding mo.co’s stats. According to their source, mo.co hit 2.5 million downloads as well. 

As of April 3, Supercell’s newest mobile game title, mo.co, is still in its early access stages. Users can search #joinmoco on Twitter to find an open invite for the game – searching the hashtag should bring up a QR code from a myriad of users. Scanning the QR code within game grants immediate access to mo.co. 

For those interested in playtesting mo.co, the below QR code should gain access. Upon hitting level 5, players in-game can also invite others to join them on their monster hunting ventures.

Other options to join the game include signing up directly on the game to playtest the title. Players are required to enter their age and email address. Upon approval, users will be sent an email validating their entry. 

During an interview at GDC, a representative from Supercell told Gaming.News that the marketing strategy prioritizes word of mouth over oversaturating the adverts on social media. The invitation only makes the game appear more exclusive, while also saving on marketing funds.