Trump’s Tariffs Tank Shares of Japanese Gaming Companies
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- US tariffs have heavily impacted Japanese gaming companies, with Sony’s stock falling by over 10%.
- Nintendo’s Switch 2 pre-orders have been delayed in the US due to tariff-related issues.
- Other big game companies like Koei Tecmo, Bandai Namco, Capcom, Konami and Sega also saw significant stock drops.
Sony’s stock plummeted by over 10% in a single trading session due to the new tariffs imposed by US President Donald Trump earlier this month. The impact extends to several other big Japanese companies in the gaming industry.
Along with Sony the negative effects of the tariffs are also being felt across other major Japanese gaming companies:
- Nintendo -7.35%
- Sony -10.16%
- Bandai Namco -7.03%
- Konami -3.93%
- Sega -6.57%
- Koei Tecmo -5.83%
- Capcom -7.13%
- Square Enix -5.23%
Nintendo was the first company which fell under the influence of tariffs on imports to the US as Vietnam and Cambodia, countries where, in 2019, Nintendo moved part of its hardware manufacturing and which are now under 46% and 49% tariffs, respectively.
Responding to the changes the next day after the tariff announcement Nintendo halted pre-orders of Nintendo Switch 2 in order to comprehend the potential impact of new regulations and evolving market conditions, but kept the launch date of June 5, 2025, yet unchanged.
