US Consumers Reportedly To Cut Back on Video Game and Subscription Spending
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- Circana reports that US consumers will cut back on video game and subscription spending in the future.
- The report anticipates tariff implications.
- 41% of consumers stated that they will cut back on spending, according to Circana’s infographic.
Circana reports that US consumers will cut back on video game and subscription spending. The report shares an infographic, indicating 41% of consumers are cutting back in anticipation of tariff implications over the next few months.
Rather than spending on video games and subscription-based services, the majority of the surveyed consumers stated that they plan on spending on restaurant visits and clothing instead; other options were laid out as well, but these two were the highest voted options. The survey was conducted across a base of 1,010 people.
Circana is an American market research and technology company; they specialize in using data and AI to analyze industry trends. An industry analyst at Circana also revealed data claiming that the Switch 2 broke an all-time launch week sales record, achieving 1.1 million units sold during the week of June 7, 2025. They reported that 79% of US Nintendo Switch buyers also purchased Mario Kart World.
