EA Says It Won’t Raise Game Prices Despite Industry-Wide Hikes
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- EA says it won’t raise game prices, keeping standard editions at $70.
- The move contrasts Microsoft, Nintendo and the rumored $100 GTA VI pricing.
- EA has a reputation for aggressive monetization, making this stance a surprising one.
Electronic Arts says it has no plans to raise prices on its games despite industry-wide moves toward an $80 standard. The statement came during the company’s latest earnings call.
EA chief financial officer Stuart Canfield confirmed the company has “reflected no changes in our current [pricing] strategy,” signaling that upcoming releases such as EA Sports FC 25, Madden NFL 25 and future Battlefield titles will continue to launch at the current $70 price point.
The statement comes just days after EA canceled a new Titanfall game and laid off around 300 employees, including 100 at Titanfall/Apex Legends developer Respawn.
EA’s announcement stands in contrast to recent moves by Microsoft and Nintendo. Microsoft is preparing to charge $79.99 for new first-party titles starting this holiday season and has already raised prices for consoles and accessories. Nintendo’s Switch 2 will debut with Mario Kart World priced at $80. EA’s stance is especially surprising, given the company’s long-standing reputation for being among the first to adopt controversial monetization strategies—including aggressive microtransactions and loot boxes.
In the last five years, AAA game pricing has shifted from the longtime $60 standard to $70. Meanwhile, Grand Theft Auto VI is widely rumored to launch at a $100 price point, setting a potential new ceiling for blockbuster titles.
