Epic Games CEO Tim Sweeney argues against flagging titles on game stores for AI use in development

Epic Games CEO Tim Sweeney claimed there is no point in digital game stores flagging when a game has used AI during development.

“Agreed. The AI tag is relevant to art exhibits for authorship disclosure, and to digital content licensing marketplaces where buyers need to understand the rights situation. It makes no sense for game stores, where AI will be involved in nearly all future production,” wrote Sweeney, replying to Matt Workman’s tweet that Steam and all digital marketplaces need to drop the “Made with AI” label as it doesn’t matter anymore.

Starting in early 2024, Steam has mandated that developers disclose the use of generative AI when submitting games to the platform. In addition to confirming whether generative AI was utilized, developers must provide a detailed explanation of how it was applied. This information is then displayed on the game’s store page under a section titled ‘AI Generated Content Disclosure.’

For instance, the Steam page of the Autumn 2025 hit ARC Raiders says: “During the development process, we may use procedural- and AI-based tools to assist with content creation. In all such cases, the final product reflects the creativity and expression of our own development team.”

The Epic Games Store does not have similar requirements, and based on Sweeney’s remarks, it seems unlikely that they will introduce such policies.

However, both platforms require game developers and publishers to indicate on the game page whether it implements blockchain / NFT / Web3 elements.