Street Fighter 6 director confirms internal discussions following Capcom Cup 12 pay-per-view announcement

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Key points
- According to the director of Street Fighter 6, internal talks have been spurred regarding Capcom Cup 12.
- The announcement of Capcom Cup 12 being a pay-per-view event was met with a wave of online backlash.
- Capcom Cup 12 will start on March 11, 2026.
On Oct. 2, 2025, Takayuki Nakayama, director of Street Fighter 6, revealed that following the announcement that Capcom Cup 12 is going to be pay-per-view, there are now internal discussions at Capcom regarding reactions online.
In an X post, Nakayama said, “It may sound strange, but it’s true. Revenue targets and assigned tasks differ fundamentally by department. Even the development team was surprised by this announcement(At least Matsumoto and I were shocked at the venue)That said, since this matter occurred within the same company, we are currently discussing it. We apologize for any concern this may have caused.”
His statement was in response to a question former pro player and streamer Brian “Brian_F” Foster presented in an X post that Nakayama published. He also said he would delete the post above if he gets scolded at work.
Capcom Cup’s pay-per-view announcement was not met kindly by international players of Street Fighter 6. Many view Capcom Cup as the pinnacle of professional Street Fighter gameplay, as this is the culmination of a circuit that ran for a year.
Capcom Cup 12 will start on March 11, 2026, and end on March 13, 2026. While the top 8 and finals are going to be locked behind a paywall, the VODs will be uploaded online a week later.