eFootball hits 900M downloads, launches celebratory campaign

The free-to-play online association football video game eFootball has reached the 900-million-download milestone.

To celebrate the achievement, the game will be holding a special campaign from Sept. 18, 2025, until Oct. 9, 2025.

As was revealed on the game’s official Steam page during the campaign period, players will be able to earn rewards by participating in PvP or VS AI matches. Notably, progress in Exhibition, Training or Skill Up modes will not count toward these rewards.

Players who advance 45 spaces will get a Show Time: Robert Lewandowski card, four Highlight: FC Barcelona Chance Deals, one Random Skill Token, one Booster Token, a single Position Token, 50 eFootball Coins, 72,000 EXP and 135,000 GP.

Daily login bonuses will accompany the campaign, offering tokens, coins and experience points.

In addition, special events such as the Strike Arena (3v3 matches), Partner Club Tour Events and a Penalty Shootout Challenge will provide more ways to collect rewards.

Campaign-specific Player of the Week objectives will be divided into three weekly rounds, offering Selection Contracts that can be used to sign top players.

Developed and published by Konami, the game was initially released for Windows PC, PlayStation 4, PlayStation 5, Xbox One and Xbox Series X|S on Sept. 30, 2021, and was later ported to Android, iOS and iPadOS on June 2, 2022.

Completely rebranded from the original Pro Evolution Soccer series (known as Winning Eleven in Japan), eFootball offers two types of gameplay. The first, titled Authentic Team, allows players to control virtual copies of real soccer teams in offline sessions against AI bots or locally with friends. The second game mode, titled Dream Team, allows players to play online and offline matches with a unique team created by hiring coaches and players, where each formation can be customized with its own name, uniform and playing style.