Gearbox CEO Backs Down on $80 Cost for Borderlands 4 and Hints at DLCs

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- Gearbox CEO Randy Pitchford expressed his excitement about Borderlands 4’s $70 price after previously justifying $80 cost.
- The Borderlands 4 development team has plans for both free and paid content post-launch.
- Borderlands 4 is set for launch on Sept. 12, 2025, for PlayStation 5, PC, and Xbox Series X|S, with a Switch 2 version coming later.
Gearbox CEO Randy Pitchford expressed his excitement about the new $70 price of Borderlands 4 just four days after he was justifying the possible title price of $80.
In his post on X (formerly Twitter), Pitchford stated that he is stoked about the final price and also hinted at multiple DLCs for Borderlands 4. He also highlighted that work on the expansions will start only after the official release of the game, and the development team has plans for both free and paid content post-launch.
In the sequel to Borderlands 3 (2019) and the fifth entry in the main Borderlands franchise, players assume the role of one of the Vault Hunters, who leads the resistance against a dictator, Timekeeper, and the Order on Kairos while searching for secret alien treasures.
Borderlands 4 is slated for launch on Sept. 12, 2025, for PlayStation 5, Windows PC, and Xbox Series X|S, with a Nintendo Switch 2 release planned for a later date.
As of May 2025, the Borderlands series has surpassed approximately 93 million copies sold globally, according to Take-Two Interactive’s financial report.