Sony Considers Cushioning Tariff Impact by Increasing PS5 Price and Moving Console Manufacturing to the US
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- Sony is considering raising the prices of its hardware, including the PS5, to compensate for the impact of Trump’s tariffs on the company.
- The company’s CEO, Hiroki Totoki, declared that the company is considering making consoles in the US to avoid tariffs.
- The impact of tariffs on Sony is approximately $685 million.
Sony is considering raising the prices of its hardware, which would potentially include the PlayStation 5, to compensate for the approximately $685-million impact of Trump’s tariffs on the company.
The data came from Sony chief financial officer Lin Tao’s statement made during an investor-focused Q&A session that followed a presentation of the company’s results for the fourth quarter of the fiscal year 2024, which ended on March 31, 2025.
“In terms of the tariff, we are not just simply calculating the simple tariff to come up with 100 billion yen, but thinking about the currently available information and also looking at the market trend, we may pass on to the price, and also shipment allocation,” Tao said, as translated live during the investor webcast.
On top of that, Sony CEO Hiroki Totoki spoke about PlayStation specifically and declared that the company is considering making consoles in the US to avoid tariffs. “These hardware, of course, can be produced locally,” Totoki said. “I think that would be an efficient strategy. But PS5 is being manufactured in many areas. Whether it’s going to be manufactured in the US or not needs to be considered going forward. We are not in such a critical situation.”
