Rapid Player Base Loss Happens to Krafton’s Fastest-Selling Game, InZoi

Rapid Player Base Loss Happens to Krafton’s Fastest-Selling Game, InZoi
InZOI. Source: Krafton.
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Key points
  1. InZoi sold over a million copies in its first week, but then suffered a dramatic drop in active players.
  2. The game’s peak player count dropped by 91 % in just two weeks.
  3. On its launch day on March 28, 2025, InZoi hit a peak concurrent player count of 87,377.

A staggering number of players was lost by The Sims competitor, InZoi, just within the first couple of weeks. The news a coming on the heels of the game becoming Krafton’s fastest-selling game, selling over a million copies in a week after release.

According to SteamDB, on its launch day on March 28, 2025, InZoi hit a peak concurrent player count of 87,377. As of the time of writing, the game capped out at 7,204 players, a drop of approximately 91 percent.

It is worth noting that the game is now selling in early access mode and features a Very Positive rating on Steam with 15,324 reviews. The game has an outlined roadmap for 2025 that promises several planned major updates and new content throughout the year.

InZoI is a life simulation game that features a community simulation experience where characters, known as Zois, live their lives in accordance with the user’s vision. Zois can perform different actions and build relationships based on their personalities, life experiences and other parameters set by the player.

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